Service / 01
Brand Strategy
& Identity
Naming, positioning, and identity systems built to last. Logos, wordmarks, typography, and guidelines that a team can use for years.
A brand is not a logo. It is a position in the market, a voice, a set of choices that add up to a coherent whole. We start there — before we open a design file.
Then we design the visual system that makes that strategy visible: mark, wordmark, color, type, motion. And we deliver guidelines that hold it together after we leave the room.
Our process
Discovery
Strategy
Design
Refinement
Launch
Branding Success Stories
Talaat Moustafa
Created the iconic real estate giant's brand design.
The Bakery by Marriott
A spinoff of Cairo Marriott's bakery into a nation-wide brand — full branding project including name creation, logo and packaging design, and brand identity.
Faculty of Fine Arts, Cairo
We designed the logo of the first art school in the Arab World.
Smart Village
One of Egypt's most prominent landmarks. We created its branding and logo when it first launched back in 2001.
Hilton Hurghada Plaza
With the total renovation of the hotel in 2018, we created 12 brands including name creation, logo design, brand concept and identity.
IRAM Jewelry
Our team carried out a complete rebranding process for one of Egypt's top luxury brands in 2015.